The invention provides an article feature sampling and anti-fake identification device which comprises local sampling amplification equipment, a storage device, a data sample reserving and comparison server, feature comparison and identification equipment and amplification equipment. A short message search automatic response platform is adopted in the data sample reserving and comparison server, an electronic identification instrument is adopted in the feature comparison and identification equipment, the storage device is connected with the feature comparison and identification equipment, and the feature comparison and identification equipment and the data sample reserving and comparison server can be in text message interactivity. An identified article is locally amplified in high multiple for true and false identification, identification can be carried out through multiple channels, and the article feature sampling and anti-fake identification device has the advantages of being easy to operate, carrying out search in time, and being visual.