Embodiments relate to biasing an image noise filter to reduce edge and texture blurring of image data. Pixel values used to determine photometric coefficients for a bilateral filter are modified by offset values. The offset value for a pixel value is determined by applying a high pass filter to the pixel (referred to as the center pixel) and neighboring pixels of the center pixel. By adding the offset value to the center pixel value, the pixel value difference between the neighboring pixels and the center pixel becomes smaller for pixels on the same side of an edge as the center pixel. Thus, pixels on the same side of the edge get more weight in the bilateral noise filter. Conversely, pixels on the opposite side of the edge as the center pixel get less weight in the bilateral filter. As a result, the biased bilateral filter reduces blurring of edges and increases preservation of texture in the image data.