The invention relates to a recommendation method, device and equipment of toothpaste, and a storage medium. The method comprises steps of acquiring oral cavity health information of a user, wherein oral cavity health information is used for representing health conditions of teeth or the oral cavity of the user; according to the oral cavity health information of the user, determining the toothpastetype suitable for the oral cavity health information; and according to the toothpaste type, recommending the toothpaste to the user. According to the invention, by acquiring the oral cavity health information of the user, and recommending the proper toothpaste to the user according to oral cavity health conditions of the user, oral cavity diseases caused by freely improper use of toothpaste are avoided and user experience is improved.