The present application relates to the field of artificial intelligence technology and discloses a method, apparatus and computer device for calculating an insurance price based on a prediction model,wherein the method comprises: receiving an order from a customer, the order including a plurality of insurance policies of the customer; judging whether the quantity of the insurance policy reaches apreset quantity; if yes, calculating a first discount on the initial price of the order according to the logical relationship between the preset policy quantity and the preferential information, andobtaining a first price; calculating the risk probability of the customer according to the preset prediction model, if the order is not finished within the preset time; when the insurance probabilityis lower than a specified value, a second discount is calculated for the first price to obtain a second price, and the second price is sent to the customer. This application offers preferential treatment to the order price according to the quantity of the insurance products in the order, which promotes the customers to purchase the insurance products in bulk, increases the sales volume of the company and gives the customers a better service experience.