Method and device for processing network information

A network information and processing method technology, applied in the field of network information processing, can solve the problems of low click-through rate of network information, low arrival rate of target webpages to target users, etc., and achieve the effect of increasing click-through rate and improving arrival rate

Active Publication Date: 2013-12-04
SHENZHEN TENCENT COMP SYST CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] However, according to the actual statistical data on the delivery effect of network information, the existing methods of processing network information still have a low click-through rate of network information, resulting in a low arrival rate of the final target webpage to target users.

Method used

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Embodiment Construction

[0025] The present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0026] figure 1 It is a flow chart of the network information processing method of the present invention. see figure 1 , the method of the present invention mainly comprises:

[0027] 101. After receiving the page access request of the current user, match the corresponding candidate network information for the current user. The current user is usually the currently logged-in user.

[0028] 102. Select recommended network information from the candidate network information.

[0029] 103. Generate recommendation reason information of the recommended network information.

[0030] 104. Display the recommended network information and the recommendation reason information for the current user.

[0031] Correspondingly, the present invention also discloses a network information processing device, which is used to execute the method desc...

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Abstract

The invention discloses a method and a device for processing network information. The method includes enabling a content matching module to match corresponding candidate network information for a current user; enabling a network information recommending module to select recommended network information from the candidate network information; enabling a recommendation reason generating module to generate recommendation reason information of the recommended network information; enabling a display module to display the recommended network information and the recommendation reason information for the current user. The method and the device have the advantages that a network information click rate can be increased by the aid of the method and the device, and accordingly a target web page arrival rate can be increased.

Description

technical field [0001] The invention relates to Internet information processing technology, in particular to a method and device for processing network information. Background technique [0002] Network information is a variety of information with digital codes as the carrier published on various displays of the Internet system (such as web pages, client interfaces, etc.). Generally, the network information corresponds to a target web page, and the user can jump to the corresponding target web page after clicking the network information, and the content of the target web page will be displayed in front of the user. How to effectively recommend and display network information to a specific audience and how to effectively manage the displayed information is a field that the Internet technology industry is currently concerned about. [0003] Network information processing display technology has developed very rapidly in recent years. Network information publishers also have d...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 李勇刘大鹏言艳花肖磊赖晓平
Owner SHENZHEN TENCENT COMP SYST CO LTD
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