Traffic matching method, device and equipment

[0072] Example one

[0073] A flow matching method provided by an embodiment of the present invention is described in detail.

[0074] Reference figure 1 , Shows a flow chart of the steps of a flow matching method in an embodiment of the present invention.

[0075] Step 110: Extract each attribute from the traffic sent by the advertising exchange platform.

[0076] RTB is a bidding technology that uses third-party technology to evaluate and bid for each user's display behavior on millions of websites. Such as Figure 1A It is a schematic diagram of the RTB process. The RTB process involves an advertising transaction (AdExchange, ADX) platform, a DSP and a supplier platform (Sell-Side Platform, SSP). Its core is the DSP platform. The DSP platform is like the headquarters of display advertising bidding: the first step is to use its data tracking capabilities to send requests with user display information; the second step is the DSP platform to calculate user displays based on the estimati

[0108] Example two

[0109] A flow matching method provided by an embodiment of the present invention is described in detail.

[0110] Reference figure 2 , Shows a flow chart of the steps of a flow matching method in an embodiment of the present invention.

[0111] Step 210: Obtain the targeted delivery attribute dimensions set by the advertising account for the advertising data.

[0112] The advertising account can be understood as the advertiser in the aforementioned DSPs. In the embodiment of the present invention, in order to facilitate the matching of the acquired traffic bits with the directional placement bits in the subsequent steps, it is first necessary to determine each directional placement bit. Then, in order to determine the targeted placement bit position, it is first necessary to obtain the targeted placement attribute dimensions set by the advertising account for the advertisement data.

[0113] In the embodiment of the present invention, the dimension of the targeted p

[0152] Example three

[0153] A flow matching method provided by an embodiment of the present invention is described in detail.

[0154] Reference image 3 , Shows a flow chart of the steps of a flow matching method in an embodiment of the present invention.

[0155] Step 310: Obtain the targeted delivery attribute dimensions set by the advertising account for the entire advertising account.

[0156] In the embodiment of the present invention, the advertising account may also set the targeted placement attribute dimensions for the entire advertising account, and then the targeted placement attribute dimensions belonging to the same advertising account are consistent at this time. The targeted placement attribute dimensions are similar to those in the second embodiment, and will not be repeated here.

[0157] Step 320: According to the corresponding relationship between each attribute dimension and each bit position of the bit sequence, each attribute of the advertising account is converte