Advertisement putting and content production method based on effect tracking

A technology for advertising delivery and production methods, applied in advertising, commerce, instruments, etc., can solve problems such as inability to optimize advertising effects in a targeted manner, inability to accurately measure advertising conversion effects, and inability to track user conversion links. The effect of delivery cost

Pending Publication Date: 2021-05-25
苏州整数科技有限公司
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AI Technical Summary

Problems solved by technology

[0004] The technical problem of the present invention is: the goal of accurate advertisement placement is to improve user conversion. Since the current technical solution only collects user data at the advertisement delivery end, it only knows whether the user has clicked on the advertisement, and cannot track the user’s conversion link, such as whether the user Login, whether to pay, whether to become a retained user, etc., so it is impossible to accurately measure the conversion effect of the advertisement, and it is impossible to optimize the effect of the advertisement in a targeted manner

Method used

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  • Advertisement putting and content production method based on effect tracking
  • Advertisement putting and content production method based on effect tracking

Examples

Experimental program
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Example Embodiment

[0024]Example

[0025]Such asfigure 1 withfigure 2As shown, an effect-based advertisement and content production method, including the following steps:

[0026]S10: Set the depth conversion target.

[0027]The advertiser needs to set the depth transformation goal of this advertisement before advertising. Differences in deep conversion goals can lead to different optimization directions of advertising target users and advertising, some advertising needs user registration, some advertising needs users, single payment, some advertising requirements users remain free, etc. In the face of a variety of transformation goals, the system summarizes some commonly used transformation goals: activation, registration, payment, secondary remaining, 7 days retained, order, etc., can basically meet the depth transformation needs of advertisers.

[0028]S20: Calculate the target user match based on the advertising category and depth conversion target.

[0029]After the advertisement is acquired, after the user's uniq

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Abstract

An advertisement putting and content production method based on effect tracking comprises: setting a deep conversion target, and determining an advertisement putting target user and an advertisement putting model according to the deep conversion target; after the advertisement putting end obtains the unique identifier of the user, calculating the target user matching degree, and judging whether the advertisement content is displayed or not; when a user clicks an advertisement, obtaining a unique identifier of the user, notifying an advertiser to recognize the user subjected to conversion, and deep conversion data of the user is collected; according to the deep conversion data of the user, updating an advertisement putting model and adjusting production of advertisement content; continuously perfecting an advertisement putting model, optimizing content production, and gradually improving the conversion effect of advertisement putting. According to the method, a more accurate advertisement putting model is formed and content production is guided by opening data, advertisement putting and content production of an advertiser and an advertisement putting system, the conversion effect of advertisement putting can be effectively evaluated, the advertiser can be quickly helped to locate a target crowd, and the putting cost is reduced.

Description

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Claims

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Application Information

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Owner 苏州整数科技有限公司
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