The invention discloses a method and device for indicating a terminal to adjust the transmitting power in group call paging. The method comprises the steps of: sending a group call paging message to a terminal in a cell for many times, so that trunking paging is established, and monitoring a dedicated group call response uplink shared channel corresponding to the trunking paging, wherein the initial transmitting power and/or a path loss factor can be configured in the group call paging message; and the dedicated group call response uplink shared channel is used for sending a feedback signal to a base station by a terminal interested in a group call; and, according to the strength of the feedback signal monitored on the dedicated group call response uplink shared channel, adjusting the initial transmitting power and/or the path loss factor configured in the group call paging message. By means of the scheme, the problem that correct analysis of messages in the feedback signal by the base station is not conducive due to the facts that the terminal replies messages having same contents by using same physical resources on the dedicated group call response uplink shared channel and the distribution number of terminals in various cells has a big difference can be solved.