The invention discloses a method and a device for generating interaction information of an interaction television system, for attracting users to participate into the watching and interaction of a video played on a television during the video playing process of the television. The method comprises the steps of: obtaining an interaction information model, and configuring the interaction information on the interaction information model. According to the method and the device, the interaction information is quickly generated, and the interaction information is configured onto the content of the television video, so that the user watching the television video can utilize a mobile terminal to obtain the interaction information of the television video, so as to attract the user through the interaction information to participate into the watching and interaction of the video played on the television during the video playing process of the television, thus improving the audience rating of television programs, and increasing participation interaction and visual experience of the user.