The invention provides a value calculation method and device for an application program. The method comprises: obtaining description information of the application program and comment information of auser from an application program website; extracting keywords from the description information and the comment information through a
keyword extraction algorithm; respectively converting the keywordsand preset value vocabularies into word vectors with semantic features by using a
word embedding Word2vec model, calculating the similarity between the keywords and the value vocabularies through
cosine similarity, and constructing a
similarity matrix of the keywords and the value vocabularies; and according to the
similarity matrix of the keywords and the value vocabularies, calculating the probability of the value of the application program through a naive Bayes
algorithm, and scaling the probability of the value of the application program into a value
score. The
word embedding Word2Vec
algorithm is adopted, so that the problem of measurement of similarity among vocabularies is solved; and based on the naive
Bayesian algorithm, obtaining the mapping relationship between the applicationprogram and the value category.