Advertisement pushing method based on mobile internet of things

A technology of advertising push and moving objects, applied in the field of advertising, can solve the problems of underestimation of high-quality media prices, logically complex outdoor media management systems, etc., and achieve the effect of good pertinence and high efficiency

Inactive Publication Date: 2020-12-04
南京风船云聚信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As a result, premium media prices are undervalued
At present, there are a large number of non-electronic outdoor media in the market. Outdoor advertising operation companies lack effective management tools for non-electronic outdoor advertising media, and most outdoor advertising operating companies are not capable of undertaking complex logic and huge projects. Outdoor media management system

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Example Embodiment

[0016]Embodiment 1: An advertisement push method based on mobile Internet of Things, which is carried out as follows:

[0017]S1. Wi-Fi operators and partners jointly build a "Wi-Fi Zone" content area on the Wi-Fi portal. The "Wi-Fi Zone" contains "attractive" content that can attract users.

[0018]The "attractive" content includes: wonderful movie playback, music downloads, preferential promotion information, event information, experience information, online printing, etc. The advertisements of the merchants are interspersed with corresponding content, and the "attractive" content is browsed by users.

[0019]S2. Through the "attractive" content, increase the number of advertisement views and strengthen the effect. At the same time, the brand promotion advertisement of the merchant can also be a part of the "attractive" content.

[0020]Users at Starbucks, while consuming, can receive various discount sales information in the store.

[0021]S3. Before logging into the Wi-Fi network, the Internet us

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PUM

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Abstract

The invention discloses an advertisement pushing method based on the mobile Internet of Things, and the method comprises the following steps that S1, a WiFi operator and a cooperation partner jointlybuild a WiFi Zone content region on a WiFi portal, and the WiFi Zone has attraction content which can attract a user; and S2, through the'attraction 'content, the advertisement browsing quantity is increased, the effect is enhanced, and meanwhile, the brand promotion advertisement of the merchant can also be a part of the'attraction' content. And S3, before logging in the WiFi network, an Internetuser needs to watch advertisements on a login page or click a market survey option button and the like, and the user can surf the Internet for free as long as selecting and submitting the advertisements or the market survey option button. The time may be set by an operator. According to the invention, point-to-point pushing is realized, the pertinence is good, the efficiency is high, and no disturbance is brought to customers.

Description

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Claims

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Application Information

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Owner 南京风船云聚信息技术有限公司
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