Marketing customer data management method and system

[0023] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0024] 1) Three characteristic data sources of this platform - data pool - application scenarios (with photos)

[0025] 2) Traditional CRM or membership systems are used to interact with customers, and only build customer portraits based on a small amount of historical data. CRM manages the most real-name customers who have purchased, but it is difficult to identify and gain insight into the behavior of anonymous customers. At the same time, the design purpose of traditional CRM is not to absorb a large amount of data from various data sources, because it is generally relatively closed, and the cost of obtaining data from external systems is relatively high. But th...