A member behavior management incentive method of a weight-loss meal business model. The mobile phone APP module is provided with a community discussion module, a member personal module, a leaderboard module, and a point reward and punishment module. The point reward and punishment module is connected to the system point management module. The system point management module includes Points acquisition module, point deduction module, point consumption module, behavior management incentive module, behavior management incentive module is composed of travel circle module, execution score module, and execution situation decomposition module. Through the human-computer interaction mode, the implementation of three meals, snacks, drinking water, activities, work and rest, emotions, and actual behaviors of members every day is compared from worst to better, red circle A, red circle B, blue circle A, blue circle B The four forms of contrasting colors stimulate the visual experience of members, and cooperate with the actual changes in the weight curve above, so that members can understand the impact of their behavior on their weight, so that they know how to restrain their behavior, gradually discover the true meaning of health, and become Love yourself more and more with positive energy.