A method and system for advertisement insertion in network TV living broadcast program

A technology for network TV and programs, applied in the Internet field, can solve the problem of no advertisements, improve efficiency and accuracy, and reduce the possibility of mistakes.

Active Publication Date: 2007-12-12
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
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And the existing technology has not yet realized the adv

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[0019] In order to make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the following further describes the embodiments of the present invention in detail with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the embodiments of the present invention, and are not used to limit the embodiments of the present invention.

[0020] One of the advertising requirements for live online TV programs is to use designated advertising programs to cover the live programs in a specific time period to achieve the purpose of shielding the live programs and publishing advertisements.

[0021] Referring to Fig. 1, the method for inserting advertisements in a live web TV program according to the first embodiment of the present invention includes the following steps:

[0022] A1. Generate an advertising program stream;

[0023] A2. Receive a switch r

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Abstract

The invention discloses a method and system that inserting advertisement in network TV living broadcast program, the method includes following steps: A1. Generate advertisement program flow; A2. Receive switching request which switches living broadcast program to advertisement program; obtain data of said advertisement program, and living broadcast program medium flow played is changed to said advertisement program flow, at the same time information of medium flow played by living broadcast program is saved; A3. Receive the switching request which switches current program to original living broadcast program. The method and system in the invention can fulfill network TV advertisement requirement.

Description

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Claims

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Application Information

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Owner TENCENT TECH (SHENZHEN) CO LTD
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