Information offering method and information offering device

A technology for recommending information and content information, applied in the computer field, can solve problems such as waste of resources, inability to determine user behavior habits, and inability for users to provide relevant information, so as to achieve the effect of improving accuracy

Inactive Publication Date: 2016-03-30
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

This technology helps people who don't frequently use their internet connections more accurately recommend relevant things they are likely going about doing something that will help them stay engaged with your brand or product better over time.

Problems solved by technology

This patented technical solution described by this patents allows people who want specific things like news updates to receive their latest update without having them repeatedly visiting websites they are interested in doing businesses again after being charged for receiving new content from an advertisement service provider.

Method used

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  • Information offering method and information offering device
  • Information offering method and information offering device
  • Information offering method and information offering device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach 1

[0040] Embodiment 1: Recognize the text in the image, and determine a participle composed of the recognized text, and when the determined participle contains a preset keyword, determine the participle as the recognized content information.

[0041] Continuing with the above example, assuming that the preset keywords include "park", the server recognizes the text in the image and determines that the participle "Boda Park" composed of the recognized text contains the preset keyword "park", so the " Boda Park" is determined as the identified content information.

Embodiment approach 2

[0042] Embodiment 2: Recognize the text in the image, and determine the participle composed of the recognized text. When the determined participle contains preset keywords, and the text after the determined participle is a specified type of text, the specified The text of the type is determined as the recognized content information.

[0043] For example, assume that the user takes a photo, which contains the content information of the name of the restaurant, and the name of the restaurant is "302, a roast duck restaurant in Qianmen". Assuming that the content information to be identified is the content information of the branch serial number "302", the method of identifying the serial number is as follows:

[0044] If the default keyword is set to "Roast Duck Restaurant", and the specified type of text is set to a numeric type of text, the server will recognize the text in the image and determine that the participle "Qianmen Roast Duck Restaurant" composed of the recognized text

Embodiment approach 3

[0045]Embodiment 3: Recognize the text in the image, and determine the participle composed of the recognized text, when the recognized text is a specified type of text, and it is determined that the participles composed of the specified type of text fall into the preset set , determine the participle composed of the specified type of text as the recognized content information.

[0046] In actual application scenarios, the content information in some images may contain date-type content information. Assuming that the image contains the content information "May 28, 2014", identify the content information "May 28, 2014", as follows:

[0047] For example, set the text of the specified type to the text of the numeric type, and set the default set to include: the first set of 15 word segmentations from 2000 to 2014, the second set of 12 word segmentations from 01 to 12, and the second set of 12 word segmentations from 01 to 31 The third set of 31 word segmentations.

[0048] Then the

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PUM

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Abstract

The invention discloses an information offering method and an information offering device in order to improve the accuracy of recommendation information offered to users. The information offering method comprises the steps of acquiring an image collected by a user, identifying the content information in the image, determining the recommendation information to be offered to the user according to the content information, and offering the recommendation information to the user. According to the invention, the recommendation information to be offered to the user is determined according to the content information in the image provided by the user, the recommendation information is offered to the user, and recommendation information is not offered to the user blindly. Therefore, the accuracy of recommendation information offered to users can be improved effectively.

Description

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Claims

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Application Information

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Owner ALIBABA GRP HLDG LTD
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