Information distribution method and device based on time effectiveness

一种信息分发、有效性的技术，应用在网络信息领域，能够解决浪费平台资源、增加广告商成本、降低用户体验度等问题，达到提高效率的效果

Inactive Publication Date: 2021-02-12
WUHAN MUCANG TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The same is true in the field of online information distribution. The traditional undifferentiated information display not only increases the cost of advertisers and wastes platform resources, but also greatly reduces the user experience. Information consumers cannot obtain the information they need at the time they need it.

Method used

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Examples

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Embodiment Construction

[0024] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention. In addition, the technical features in each embodiment or a single embodiment provided by the present invention can be combined arbitrarily with each other to form a feasible technical solution. This combination is not restricted by the sequence of steps and / or structural composition mode, but it must be Based on the ability of those skilled in...

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PUM

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Abstract

The embodiment of the invention provides an information distribution method and device based on time effectiveness. The method comprises the steps of initializing a first user label according to labeldata set on a platform, mining user behavior information in real time, and updating the initialized first user label according to the user behavior information mined in real time; setting a second user label for the user according to the platform information, and if the information needs to be pushed to the user, determining the information needing to be pushed according to the finally updated first user label; and determining an information sending platform where the information needing to be pushed is located according to the second user label, and pushing the information needing to be pushed to the user by the information sending platform. According to the information distribution method and device based on time effectiveness provided by the embodiment of the invention, an informationreceptor can obtain accurate and effective information at specific time, and the information distribution efficiency is improved.

Description

technical field [0001] Embodiments of the present invention relate to the field of network information technologies, and in particular, to a method and device for distributing information based on time validity. Background technique [0002] When looking for information through search engines, we often find information that has obvious timeliness but has expired for a long time. In daily life, we are often bombarded by various information that does not match in the time dimension. For example, the 4S shop conducts telephone sales to the car owners who have just bought a car, and the decoration company conducts telephone invitations to the home owners who have already done the decoration. The same is true in the field of online information distribution. The traditional undifferentiated information display not only increases the cost of advertisers and wastes platform resources, but also greatly reduces the user experience. Information consumers cannot obtain the information t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/9536G06Q30/02G06Q30/06
CPCG06F16/9535G06F16/9536G06Q30/0271G06Q30/0277G06Q30/0631
Inventor 姜英豪朱星
Owner WUHAN MUCANG TECH CO LTD
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