The invention provides a data display method and device, computer equipment and a storage medium. The method comprises the steps: scanning a guide ticket, and starting an augmented reality (AR) environment; displaying a virtual guide map corresponding to the guide ticket in the AR environment; when it is detected that AR equipment is located in any guide area of a virtual guide map identifier, acquiring first historical guide information of the AR equipment; and displaying the presentation effect content corresponding to the guide area in the virtual guide map in the AR environment based on the first historical guide information.