A method for utilizing
interactive video with tagged objects may include generating video data that includes both
video media and an
interactive video layer, providing the video data to a remote user via a network, and enabling the remote user to present the video data with or without the
interactive video layer based on user selection of an option to turn the interactive video layer on and off, respectively. The interactive video layer may include objects mapped to corresponding identifiers associated with additional information about respective ones of the objects. At least one defined selectable video object may correspond to a mapped object. The selectable video object may be selectable from the interactive video layer during rendering of the video data responsive to the interactive video layer being turned on, where the selectable video object has a corresponding
object function call defining an action to be performed responsive to user selection of the selectable video object. A corresponding apparatus is also provided.