The invention is applicable to the technical field of computers, and provides a watermark adding method, device and equipment and a storage medium. The watermark adding method comprises the followingsteps: determining a check value of each digit according to a numerical value and a position value of each digit in a secret key; determining a three-digit character string set corresponding to each digit according to the numerical value, the position value and the check value of each digit; and replacing three-bit character strings of partial data in target data with three-bit character strings in the three-bit character string set to generate watermark-added data. According to the watermark adding method provided by the embodiment of the invention, the watermark information is used as a partof the data to be inserted into the data to be added with the watermark, the confidentiality is high, and the secret key can be quickly traced by utilizing the check value.