The invention discloses a novel colored PVC hard plate structure with embossed texture and a preparation method of the novel colored PVC hard plate structure with the embossed texture. The colored PVC hard plate structure with the embossed texture comprises, in sequence from top to bottom, a UV coating, a spraying coating and an extruded hard plate with embossing. According to the method, a wear-resistant layer and a color film are not used, and the same apparent effect as an existing stone-plastic floor is achieved by directly pressing the texture on the surface of the hard plate and painting or printing a pattern such as imitation wood grains and imitation stone on the surface of the hard plate; by controlling the amount of coating or the amount of printing, the same level of wear resistance as a product using the wear layer can be achieved; and moreover, the method does not require a hydraulic process, the problems of surface impurities and poor adhesion between layers due to the hydraulic process in the prior art are avoided, the production risk is reduced, and the product quality is improved.