3 results about "User intent" patented technology

The invention discloses a data processing method. The method comprises the steps of obtaining multi-source data associated with a user; performing feature data extraction on the multi-source data to obtain feature data; the feature data is input to a pre-trained target prediction model, a target intention prediction result of the user is output, the target prediction model comprises a factorization machine module and an attention network module, the factorization machine module is used for carrying out low-order feature processing on the feature data, and the attention network module is used for carrying out attention network processing; the attention network module is used for performing high-order feature processing on the feature data; and performing intention processing operation according to the target intention prediction result. According to the method, the corresponding high-order features can be extracted from the multi-source data associated with the user, and intention prediction is performed in combination with the low-order features and the high-order features, so that the accuracy of user intention prediction of the target prediction model is improved.