The embodiment of the invention provides a live broadcast video
data transmission method, device and equipment and a storage medium, and relates to the technical field of live broadcast, and the method comprises the steps: obtaining an original live broadcast video of an anchor, and carrying out the intelligent recognition of the original live broadcast video according to the display position information of a special-effect gift in the original live broadcast video, and obtaining AI information; and serializing the AI information according to a predefined
transmission protocol to obtain AI serialized data, adding the AI serialized data to the original live broadcast video to generate a live
broadcast data stream, and sending the live
broadcast data stream to the audience terminal. According to the scheme, the AI information and the original
live video are independent of each other; therefore, the audience terminal synthesizes the special effect gift into the original
live video by using the AI information and displays the special effect of the gift, the display effect of the special effect of the gift is improved, the AI information is subjected to
serialization processing according to a predefined
transmission protocol, the transmission data volume of the AI information is greatly compressed, and network transmission is facilitated.