The invention discloses an environmentally-friendly color pavement coating material. The pavement coating material is composed of an A component and a B component, wherein a ratio of the A component to the B component is (5-20):1; the component A contains the following components: 5-30% of methyl methacrylate, 1-9% of methacrylic acid, 5-20% of butyl methacrylate, 2-10% of a peroxide initiator, 0-5% of an azo initiator, 0-5% of an azo amidine initiator, 0-15% of titanium dioxide, 0-15% of silicon dioxide, 0-20% of bauxite, 0-3% of a plasticizing agent, 1-5% of color paste, 0.2-2% of a thickening agent, and the balance of a prepolymer; and the B component contains the following components: 5-35% of methyl methacrylate, 2-9% of methacrylic acid, 5-20% of butyl methacrylate, 0-5% of an azo initiator, 0-5% of an azo amidine initiator, 0-15% of titanium dioxide, 0-15% of silicon dioxide, 1-3% of an ultraviolet stabilizer, 2-9% of N,N-dimethylaniline, and the balance of a prepolymer.