The embodiment of the invention provides a shared advertisement
system and method based on a regional business district, relates to the technical field of Internet, and is applied to the
new media advertisement industry. According to the
system, through resource sharing of merchants in physical stores, display terminal devices are placed in business activity places of the merchants, equipment management is carried out through a merchant platform, resources are shared to the outside world, external promotion information is displayed, and advertisement publishers publish advertisement information content through a
client platform, so that the purpose of promotion for the advertisement publishers is achieved. According to the
system, the display terminal device and
the Internet information technology are fused, an in-store activity marketing mode is created for merchant operators, stable advertisement benefits are brought, and meanwhile, a rapid, efficient, wider-coverage and higher-cost-performance popularization mode is provided for advertisement publishers.