The invention provides a privacy data protection method and
system in a
mobile internet, and the method comprises the steps: obtaining a to-be-protected privacy
data information set and a plurality of privacy data protection strategies, and obtaining the distribution of target data types in which the types of the privacy data protection strategies have a mapping relation with the to-be-protected privacy
data information set; then determining a corresponding strategy application rule according to a real-time
privacy level attribute of a privacy
data information set to be protected, and determining that each privacy data protection strategy is respectively matched with a target strategy application rule of each
mobile internet scene according to the real-time
privacy level attribute; and finally, according to each privacy data protection strategy, matching a strategy application rule of each
mobile internet scene and matching a target strategy application rule of each mobile internet scene, and determining a corresponding protection strategy configuration table item. Therefore, privacy data protection is carried out on each privacy data in the privacy data information set according to the protection strategy configuration table item.