The invention discloses an electronic commerce shopping guide system, including a user terminal, a shopping guide server, a database and a shopping guide terminal, wherein the shopping guide server is connected with the database, and after receiving a shopping guide request from the user terminal, the shopping guide server sends the shopping guide request to a selected shopping guide; after the shopping guide receives the shopping guide request, the shopping guide terminal and the user terminal establishes media connection, the user terminal shares a desktop to the shopping guide terminal and the shopping guide is permitted to control the user terminal by the shopping guide terminal. The user terminal visits an electronic commerce platform under the control of a shopping guide and communicates with a user in voice, the user terminal is remotely controlled to purchase commodities for the user according to the user requirement, and thereby an electronic commerce shopping process is completed. According to the electronic commerce shopping guide system provided by the invention, the professional shopping guide helps the user complete the shopping process, so that the requirements of the electronic commerce on people is reduced, and the purchasing efficiency is promoted.