The invention discloses a message subscription management apparatus and method. The message subscription management apparatus comprises a receiving module used for receiving a new message created by a message creator, a
first generation module used for generating a message identifier corresponding to the new message, an acquisition module used for acquiring a subscription
user identifier of a subscription user of the message creator, and a storage module used for storing the message identifier in a preset storage region according to the subscription
user identifier, wherein the preset storage region comprises subscription
user identifier fields corresponding to the subscription user and message identifier array fields in one-to-one correspondence with the subscription user identifier fields, and the message identifier is stored in the message identifier array fields. According to the apparatus and the method, a message detail storage mode is improved, so that the data storage capacity is greatly reduced, the pressures of a
server and a
database are reduced, and the overall performance of the
server is improved.