The invention relates to sturgeon meat quality improving bait and a preparation method thereof. The bait is prepared from components including, by weight, 10-20 parts of field snail powder, 20-30 parts of fish powder, 10-20 parts of earthworm powder, 8-12 parts of selenium-enriched yeast autolyzed powder, 5-10 parts of rice bran peptide, 0.5-1 part of multi-vitamins, 8-12 parts o and an immunopotentiator; the immunopotentiator is prepared from traditional Chinese medicine raw materials including, by weight, 6-10 parts of common andrographis herb, 6-10 parts of fructus forsythiae, 6-10 parts of radix bupleuri, 6-10 parts of folium artemisiae argyi, 6-10 parts of codonopsis pilosula, 6-10 parts of astragalus membranaceus, 6-10 parts of honeysuckle, 6-10 parts of medlar, 6-10 parts of radix isatidis and 6-10 parts of houttuynia cordata. The sturgeon meat quality improving bait is reasonable in compatibility, balanced in nutrition, low in processing cost, good in tastiness and food calling, high in sturgeon utilization, few in metabolic waste, obviously high in immunity of sturgeons, free from drug residue and drug resistance, good in safety and capable of effectively improving the quality of the sturgeons.